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| Would anyone miss your content if it all disappeared? |
As marketers, we tend to dive headlong into new methods and
trends. Content marketing is no exception. In fact, 92,000 new articles are posted online every day. And that’s just one form of content.
It’s easy to understand the appeal. Content marketing is cost
effective, versatile and, when done right, leads to long-term success. So we
create and curate to feed the content marketing machine. And it’s hungry. But
if your content all disappeared, would anyone miss it?
Before you answer that question, give some objective thought
to the following.
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