It’s hard to turn a blind eye to these domestic violence ads

Having been in the ad business for some time, I’ve become pretty discriminating. Creativity is all well and good, but no brief ever listed it as a business objective. Conversely, ads with nothing different or memorable aren’t worth writing about.   

It’s not often that I see an ad that does both well. So imagine my surprise when I saw two them on the same day (actually they were back to back on Adfreak) for the same cause no less.

This one, created by Ireland Davenport for the Salvation Army in South Africa, cleverly capitalizes on the buzz of “the dress” to call attention to domestic violence.

4 things technology has made worse

Image courtesy of Feelart at FreeDigitalPhotos.net

I promise I’m not an old curmudgeon bemoaning progress. At least not yet. I don’t resist new technology or trends. On the contrary, I love the latest advancements. The capabilities we have at our disposal make work and personal endeavors so much easier it’s hard to imaging how we did things without them.

But for all of the advantages technology brings, there are drawbacks. Here are four things that have deteriorated in the technological age, and what it means for marketers and advertisers.