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Tuesday, March 13, 2012

Are advertisers stuck in the past?


For decades in Philadelphia the prevailing thought on the Flyers was that they were living in the past. They were trying to recreate their glory teams of the 1970s as the modern game passed them by. Lately, it seems that many major brands and their advertising agencies are taking lessons from those Flyers.

In October of last year, Wendy’s brought back “Where’s the Beef?” in this ad featuring a t-shirt with the popular 80s slogan.