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Friday, July 8, 2011

Will graphic warning labels breathe new life into anti-smoking efforts?

The FDA recently unveiled new graphic warning labels that will appear on cigarette packs starting in September 2012. They are essentially advertisements designed to prevent children from smoking and encourage adults to quit.

Bearing images such as rotting teeth, diseased lungs and someone smoking through a tracheotomy opening, these new warning labels are certainly attention getting. But will they work?