New email research: Only 28% of messages contain relevant content

That was the subject line that greeted me from one of my favorite and most trusted marketing information sources. I suppose I really shouldn’t be surprised, based on the email I receive on a daily basis. Here are just a few of the subject lines from the last couple of days:

    “Cyber Monday Deals | NORTON SECURITY SOFTWARE”

     I never showed any interest in this or similar products from this particular retailer.

     “The CyberMonday FREE SHIPPING Event! (All Day…3+ Bottles Ship Free!)”

     I do like wine, but I live in a state that by law doesn’t allow alcohol through mail order.

5 All-Time Great Ads

There have been scores of great ads over the years. Ads that inspire. Ads that sell. Ads that innovate. These are five of the very best and most important. 

I want to hear from you. What ads would you include that didn't make this list?