If your content disappeared tomorrow, would anyone miss it?

Would anyone miss your content if it all disappeared?

As marketers, we tend to dive headlong into new methods and trends. Content marketing is no exception. In fact, 92,000 new articles are posted online every day. And that’s just one form of content.

It’s easy to understand the appeal. Content marketing is cost effective, versatile and, when done right, leads to long-term success. So we create and curate to feed the content marketing machine. And it’s hungry. But if your content all disappeared, would anyone miss it?

Before you answer that question, give some objective thought to the following.

Advertising silos could be killing your results

Image courtesy of Lavoview at FreeDigitalPhotos.net

The great thing about the Internet is that it gives everyone a voice. The bad thing about the Internet is that it gives everyone a voice.

From a positive standpoint, companies and individuals can get their messages out quickly and affordably, building their reputations and attracting followers.

On the flip side, anyone can claim to be an authority on any given subject. And bad advice is more widespread than you might think. I probably shouldn’t be by now, but I’m still surprised by a lot of what I see online.