Having been in the ad business for some time, I’ve become
pretty discriminating. Creativity is all well and good, but no brief ever
listed it as a business objective. Conversely, ads with nothing different or
memorable aren’t worth writing about.
It’s not often that I see an ad that does both well. So
imagine my surprise when I saw two them on the same day (actually they were
back to back on Adfreak) for the same cause no less.
This one, created by Ireland Davenport for the Salvation Army
in South Africa, cleverly capitalizes on the buzz of “the dress” to call
attention to domestic violence.
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