The #1 thing holding your marketing and advertising back

I’m an adman, so you might expect this to be a rant about how clients need to take more chances and trust their agency or in-house creative teams. That’s a pretty common gripe among us creative types, after all. And truth be told, a lot of great ads do get watered down this way. But that’s not the biggest thing holding it back.

What’s really keeping marketers from their greatest success is the very way they think about marketing. There are debates raging all over the blogosphere about marketing media and disciplines. Above the line advertisers look down on direct response, while the direct marketers dismiss the former for lacking measurable results. It can get heated.

Advertising silos could be killing your results

Image courtesy of Lavoview at FreeDigitalPhotos.net

The great thing about the Internet is that it gives everyone a voice. The bad thing about the Internet is that it gives everyone a voice.

From a positive standpoint, companies and individuals can get their messages out quickly and affordably, building their reputations and attracting followers.

On the flip side, anyone can claim to be an authority on any given subject. And bad advice is more widespread than you might think. I probably shouldn’t be by now, but I’m still surprised by a lot of what I see online.