Funny Ad Fail Lessons

Ad fails are a great source of amusement. But their value isn’t just comedic. There are lessons to learn, or at least remind ourselves of. Here are just a few.

The Chevy Doesn’t Go

You may have heard of this one, as it’s one of the most famous parables about marketing gone awry. The legend goes that the Chevy Nova tanked in Latin America because “No Va” in Spanish means “Doesn’t Go.”

Design tips from a copywriter

I’ll be the first person to tell you that I’m no designer. I have neither the training nor innate ability to create layouts that command attention, engage and deliver impact. So why would you take design tips from me? Well, because I’m not a designer. Let me explain.

As a copywriter, I bring a different perspective to design. It’s less about form and more about function. It may sound obvious that the design should support the message, but you’d be surprised how often design actually gets in the way. To avoid the most common mistakes, follow these tips.