My best advice for writing direct marketing that works

Image courtesy of Stuart Miles / FreeDigitalPhotos.net

Getting people to take action, right now, without ever interacting with them face-to-face is really hard. In fact, a response rate of just 3% is considered a great result in many instances. Worst of all, we often make it even harder than it has to be.

That’s why what I’m about to share is my absolute best advice for writing direct marketing that works. If you follow this, you’ll get out of your own way, simplify the task at hand and improve your response rate.

So what is this magical pearl of wisdom?

Why your PPC results stink

If you’re reading this, then you’re likely frustrated with your search engine marketing efforts. Maybe you’re losing money on your ads, and even worse, you’re not sure why.  It’s probably one or more of the following.